Inside Sales & Lead Generation Sales Associate

TITLE: Inside Sales
REPORTS TO: Director of Sales
LOCATION: West Palm Beach, Florida

Employment Type: Full or Part Time

Position Overview

The Inside Sales/Lead Generation Sales Associate will generate revenue by calling into small and mid-size companies, generating leads and meetings for the outside sales team. This is an excellent opportunity for career growth into technology sales.


  • Prospect new sales opportunities with small and medium businesses applying lead generation sales methodologies
  • Meet or exceed quotas for qualified leads/appointments passed to sales team through phone and email-based prospecting
  • Promptly follow-up with and qualify marketing-generated inquiries for our services
  • Perform all lead nurturing activities once qualified prospects identified
  • Research and gather information about target SMB’s and develop prospecting lists
  • Qualify prospects, arrange sales appointments, perform online research to prepare for client visits
  • Conduct web research and navigate organizations’ sites to uncover appropriate contacts
  • Document all activities and interactions in CRM tool
  • Efficiently manage prospect pipeline to produce maximum results
  • Create and perform various outbound call campaigns around verticals, specific events, or targets in addition to ongoing primary lead generation activities
  • Support our direct or indirect channel sales efforts as needed or requested
  • Heavy phone prospecting to set qualified appointments; develop utilizing a conversational approach to uncover and qualify new business opportunities

Skills, Knowledge and Experience:

  • Must have previous inside sales/lead generation B2B experience. Small business sector a plus
  • Strong phone prospecting and marketing skills; ability to reach prospects creatively, identify decision makers, handle objections positively and professionally
  • Maintain CRM data, ability to share best practices, continually improve processes and provide clear and consistent reporting to management
  • Proactively manage own schedule and leads pipeline to meet milestones and objectives
  • Field inbound calls and leads from various sources and qualify for business potential
  • Must be comfortable working in a fast-paced, entrepreneurial work environment
  • Must have excellent interpersonal skills and the ability to maintain a high degree of professionalism
  • Strong written and verbal communication skills
  • Demonstrated ability to deliver above-expectation results in driving pipeline growth
  • Demonstrated ability to conduct extensive outbound cold calling
  • Excellent organizational, analytical and problem-solving skills; detail oriented
  • Ability to work independently and proactively in a dynamic and fast-paced environment

Personal Skills and Characteristics:

  • Self-motivated, driven to plan and execute rigorous lead generation activities
  • Strong team-player
  • High integrity and ethical behavior
  • Small business acumen a plus
  • Strong work ethic, can-do attitude

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